Designed and created in the UK 

From putting posters of my 'designs' in my window and researching manufacturers in London aged just 10, it's fair to say that PRETTY AFFLUENT was created from pure dedication and passion.

The PRETTY AFFLUENT journey started in June 2020 by myself, Frances, with no business or background in fashion. The brand started out as a Made-To-Order brand, then progressed onto Ready-To-Wear creating designs with a UK manufacturer.

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THE STORY

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'DRESSING WELL IS A FORM OF GOOD MANNERS'

Tom Ford

My love for luxury goods and dressing well meant starting a fashion label was inevitable.

I wanted to create designs that are meaningful pieces of art that will hold your treasured memories wherever you decide to wear them to. 

Most PRETTY AFFLUENT designs are 'Made To Order'  which means your garment is handmade just for you. Time, love and energy has been poured into every seam and frill just for you. 

"Fashion is the armour to survive the reality of everyday"
- Bill Cunningham

'Ready To Wear' 

A collection that was designed with the 'Affluent Female' in mind. Timeless classics created with a unique spin - think sparkles, frills and tweed.

All designed in the UK and created at our London factory.

AS SEEN IN

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SW Londoner